21st Century Leaders is a unique charity artwork project. The concept is simple. We gather artworks from leaders in all fields; royalty, film, music, Nobel Peace Prize laureates, sports, literature etc. Each ambassador donates a symbol of hope, a self portrait and a message of hope for the future. These artworks are used to create Whatever It Takes products. The aim is to raise a minimum of $3 million over three years to fund charitable projects in developing countries, contribute to the protection of the environment and other charitable causes.