Mavi Jeans’ philosophy is to build a brand around perfect fitting jeans that convey a Mediterranean feeling in terms of fashion and detail. Maviterranean is sexy, intimate, inspirational and breezy. Mavi, which means blue in Turkish, is known for high quality, great fitting and fashion-forward denim. Mavi's Jeans’ development from a jeans brand to an international clothing brand has been achieved through a successful marketing strategy that evolved around the "Perfect Fit". The Perfect Fit is not just about fitting the body. It is also about fitting the culture. The connection of Mavi to its customer is more than just life style. It is being a part of their life and the consumers being part of Mavi clothing. Founded in Istanbul in 1991, Mavi Jeans designs a full collection of jeanswear for young women and men.
