Alternative Apparel from Jean Therapy

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Alternative Apparel

Alternative has been challenging the concepts of fashion since 1995, when Founder and Designer Greg Alterman set out to create the perfect t-shirt – one designed for fashion, made for comfort, and tailored for fit. Since then, Alternative has elevated the tee from casual basic to fashion-forward staple. Alternative Apparel exists to inspire authenticity and comfort. The company’s corporate headquarters is located in Atlanta, with showrooms in Los Angeles and New York.